What obstacles did you face when launching FOD in Austria?
Looking back on our first year, I can only describe it as a wild, unpredictable rollercoaster. Starting a business is one thing, but doing it as immigrants in Austria without knowing the language? That was like setting off on an adventure without a map. Navigating Austria’s business regulations felt like learning to dance with two left feet—awkward and often a little painful. And just when we were finding our rhythm, Instagram decided to block our ads and silence our posts. Turns out, not everyone’s ready for the conversations we’re sparking. It was a tough reminder that pushing boundaries comes with resistance. But we never expected smooth sailing. We knew we were challenging years of deeply rooted norms. And while the road has been anything but straight, one thing became crystal clear: people are craving change.
How can genderless lingerie help people express and empower themselves?
When I tried on my very first samples of lingerie, something inside me shifted. It wasn’t just about power or sexiness, it was an undeniable surge of confidence. For the first time, I felt like I could walk into any bar and captivate the room, not because of how I looked, but because of how I felt. Lingerie has this incredible way of transforming how we see ourselves and how we feel about our bodies. It’s like wearing a secret layer of confidence, one only you know about, but it changes everything. That’s exactly the feeling I want to share with others, especially those whose bodies aren’t always celebrated, who haven’t always felt seen or heard. Everyone deserves to experience that rush of empowerment, just like I did. And that’s why Full of Desire exists to make sure no one has to wait for that feeling.