Full of Desire is an independent atelier in Vienna making lingerie for men. We refuse the old playbook, the one that decided lace belongs to one body and plain cotton to the other, and we build what comes after it, by hand, one seam at a time.

A Hidden Layer

Lingerie changes more than how a body looks. It changes how a body moves through a room.

"It's like slipping on a hidden layer of confidence. Something private, just for you, but it changes everything. It's like a superpower you didn't know you needed." Guillermo

That is the pulse of Full of Desire. Lace and mesh, yes, but also the private knowledge of what sits against your skin. Some men wear it to feel braver. Some finally find something cut for them. Some pull it on like a middle finger to the rules.

Where It Began

Some labels start with a business plan. Ours started with a breakup, and not the tidy kind.

For years, Guillermo had been holding his breath, folding himself into a shape that never quite fit. When that relationship came apart, something else broke open: the permission to stop pretending. He stepped into his feminine side with playfulness and wonder, like a kid who had just found the key to a locked room. Crop tops, pashminas, small experiments in being seen.

Then he went looking for lingerie. Bold but tender, sharp but refined, cut for his body. He searched everywhere and came back with nothing.

"If it's not out there, then I'll build it."

That is how you harvest a heartbreak. A personal search became Full of Desire.

The People Behind It

Full of Desire is run by Guillermo Seis, Henrique Spotorno and Maximilian Fischer, around one conviction: lingerie should be cut for the body wearing it, not the other way around. Each of us brings something different to the atelier table. What we share is a refusal to cut corners, and deep respect for the people who wear our pieces and the hands that make them.

Made in Vienna

Every piece is patterned, cut and sewn in our Vienna atelier. No factory floor, no mass runs. We make in small runs or to order, so nothing is overproduced.

Our lace is woven for us in Rödermark, Germany. Our mesh comes from Bergamo, Italy, our elastic trims from Spain and our hardware from France. We pay the people who make our pieces fairly and price honestly for the work it takes. That is not a marketing line. It is how the atelier runs.

Lingerie for Men

We design for the male body, a body the lingerie industry left almost untouched. The pouch, the rise, the width across the shoulders, the line of a chest without cups: each one is drafted and refined in our atelier until it holds.

The idea that lingerie belongs to one kind of person was always wrong. We are simply making the proof.

Why It Matters

Choosing Full of Desire means choosing a label that makes locally, sources in Europe, pays its makers fairly and refuses to overproduce. More than that, it means wearing something born from a moment of courage: a breakup that became a breakthrough, and the decision to build what did not exist yet.

We are full of desire: to do better, make better and be better.

Guillermo, Henrique and Maximilian